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whangārei’s first plastic free wholefoods store

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Check out our full range of zero waste pantry staples here...

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“We do not inherit the earth from our ancestors, we borrow it from our children."

— Chief Seattle

About Forward...

Kia ora koutou,

My name is Laura and I am the face behind Forward. Originally from England, I have lived in Whangarei for the last five years. Before this, I spent four years travelling the world. It was during this time that I saw first-hand the damage plastic waste was doing to our earth. Sick of filling up my bin every time I filled up my cupboards, I knew something needed to change. In order to find a way forward, I looked back at the past - where eating real food with minimal packaging was normal practice - and so if we did it then, surely we can do it now.

However I soon realised that avoiding plastic was not going to be easy; I began to wonder why the extra work and cost involved in making a more environmentally friendly decision currently falls on the consumer while most of the suppliers and retailers take very little responsibility for their contribution to this waste. If I was finding it hard, so were others and yet we all know that we have to change our ways and fast!

So I set about to start Forward, a shop where planet and purpose will always come before profit. A way to make plastic free living easier and more accessible for our community, so that we can shop without damaging our Earth. My aim is to create a business with heart, that treads gently on our whenua and supports our community.

I really hope that you will move Forward with me.

Nga mihi,

Laura

Tree team...

Forward Whangarei have partnered with Te Uru Rākau to plant 80,000 native trees across Northland, over 2019 & 2020, through their Matariki Tu Rākau programme.

Forward’s kaupapa is to help enable and empower our community to create a cleaner, healthier, more sustainable Earth - and so we think planting trees is a great way to start doing this.

We have therefore created the ‘Tree Team’ project to bring our communities together to help achieve this goal. Forward have collaborated with a range of organisations and planting groups to create a jam-packed calendar of planting events this season.

We are hoping the community will join our ‘Tree Team’ to work alongside us; restoring our whenua, and creating peaceful areas where we can reflect on the past, whilst the future grows around us.

Take a look at our Tree Team website to find out more click here.

Thank you for your support

Thank you for your support