shop local for your zero waste pantry staples

whangārei’s first plastic free wholefoods store

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An introductory

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An introductory

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Check out our full range of zero waste pantry staples here...

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“We do not inherit the earth from our ancestors, we borrow it from our children."

— Chief Seattle

About Forward...

Kia ora koutou,

My name is Laura and I am the face behind Forward. Originally from England, I have lived in Whangarei for the last five years. Before this, I spent four years travelling the world. It was during this time that I saw first-hand the damage plastic waste was doing to our earth. Sick of filling up my bin every time I filled up my cupboards, I knew something needed to change. In order to find a way forward, I looked back at the past - where eating real food with minimal packaging was normal practice - and so if we did it then, surely we can do it now.

However I soon realised that avoiding plastic was not going to be easy; I began to wonder why the extra work and cost involved in making a more environmentally friendly decision currently falls on the consumer while most of the suppliers and retailers take very little responsibility for their contribution to this waste. If I was finding it hard, so were others and yet we all know that we have to change our ways and fast!

So I set about to start Forward, a shop where planet and purpose will always come before profit. A way to make plastic free living easier and more accessible for our community, so that we can shop without damaging our Earth. My aim is to create a business with heart, that treads gently on our whenua and supports our community.

I really hope that you will move Forward with me.

Nga mihi,


Tree team...

Forward Whangarei have partnered with Te Uru Rākau to plant 80,000 native trees across Northland, over 2019 & 2020, through their Matariki Tu Rākau programme.

Forward’s kaupapa is to help enable and empower our community to create a cleaner, healthier, more sustainable Earth - and so we think planting trees is a great way to start doing this.

We have therefore created the ‘Tree Team’ project to bring our communities together to help achieve this goal. Forward have collaborated with a range of organisations and planting groups to create a jam-packed calendar of planting events this season.

We are hoping the community will join our ‘Tree Team’ to work alongside us; restoring our whenua, and creating peaceful areas where we can reflect on the past, whilst the future grows around us.

Take a look at our Tree Team website to find out more click here.

Thank you for your support

Thank you for your support